Google Ads
Google Ads Overall Results
Total Spend
$2,127.92
Impressions
191,198
Clicks
3,106
Phone Calls
12
Conversions
49
Leads
CTR
1.62%
Avg CPC
$0.69
Cost / Conv
$43.43
Campaign Breakdown (All Accounts)
| Campaign | Account | Status | Impr. | Clicks | Calls | Conv. | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|
| Local PMAX General | V3 | Active | 168,871 | 2,750 | 2 | 29 | $58.70 | $1,702.36 |
| Local PMAX Expanded | V3 | Active | 22,273 | 350 | 7 | 17 | $23.27 | $395.55 |
| PMAX | Website Traffic | V2 | Active | 53 | 6 | 3 | 3 | $10.00 | $30.01 |
| Total | 191,197 | 3,106 | 12 | 49 | $43.43 | $2,127.92 | ||
Google Ads Daily Performance
Google V3
Sin City Diabetics V3
Total Cost
$2,097.91
Impressions
191,145
Clicks
3,100
Phone Calls
9
Conversions
46
Leads
Cost / Conv
$45.61
Campaign Breakdown
| Campaign | Budget | Impr. | Clicks | Calls | Conv Rate | Conv. | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|
| Local PMAX General | $240/day | 168,871 | 2,750 | 2 | 0.42% | 29 | $58.70 | $1,702.36 |
| Local PMAX Expanded Locations | $60/day | 22,273 | 350 | 7 | 4.55% | 17 | $23.27 | $395.55 |
| Total | 191,144 | 3,100 | 9 | 46 | $45.61 | $2,097.91 | ||
Google V2
Get Fast Cash For Strips V2
Total Cost
$30.01
Impressions
53
Clicks
6
Phone Calls
3
Conversions
3
Leads
Cost / Conv
$10.00
Campaign Breakdown
| Campaign | Budget | Impr. | Clicks | Calls | Conv Rate | Conv. | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|
| PMAX | Website Traffic | $15/day | 53 | 6 | 3 | 20.00% | 3 | $10.00 | $30.01 |
Meta Ads Overall Results
Amount Spent
$5,158.46
Impressions
121,016
Clicks
2,288
CTR
1.89%
On-FB Leads
268
Purchases
38
CPL
$19.25
CPA
$16.86
Spend / (Leads+Purchases)
Meta Ads Campaign Breakdown (excl. DS4C)
| Campaign | Impr. | Clicks | Leads | CPL | Purchases | Cost/Purch | Spent |
|---|---|---|---|---|---|---|---|
| Sales vs Informative | Top 14 States - [DS4C] | 52,405 | 880 | 86 | $20.63 | 10 | $177.42 | $1,774.21 |
| Sales vs Informative | Top 14 States | 33,365 | 572 | 70 | $23.88 | 10 | $167.19 | $1,671.92 |
| Total (excl. DS4C) | 85,770 | 1,452 | 156 | $22.09 | 20 | $172.31 | $3,446.13 |
Meta Ads Daily Performance
Lead Campaign
Lead Campaign | [DS4C]
Amount Spent
$1,712.33
Impressions
35,246
Clicks
836
CTR
2.37%
On-FB Leads
112
Purchases
18
CPL
$15.29
Cost/Purchase
$95.13
Daily Breakdown
| Date | Impr. | Clicks | CTR | On-FB Leads | Purchases | Cost/Lead | Spent |
|---|---|---|---|---|---|---|---|
| Oct 15 | 5,690 | 121 | 2.13% | 15 | 1 | $14.44 | $216.53 |
| Oct 16 | 5,326 | 123 | 2.31% | 16 | 2 | $15.82 | $253.12 |
| Oct 17 | 4,696 | 136 | 2.90% | 20 | 4 | $12.28 | $245.58 |
| Oct 18 | 6,077 | 138 | 2.27% | 16 | 4 | $17.72 | $283.54 |
| Oct 19 | 3,759 | 78 | 2.08% | 13 | 2 | $16.18 | $210.30 |
| Oct 20 | 5,106 | 123 | 2.41% | 18 | 4 | $14.49 | $260.83 |
| Oct 21 | 4,592 | 117 | 2.55% | 14 | 1 | $17.32 | $242.43 |
| Total | 35,246 | 836 | 2.37% | 112 | 18 | $15.29 | $1,712.33 |
DS4C Daily Performance
Distribution
Spend Distribution by Campaign
Google Ads Spend
Meta Ads Spend
Results
Results by Campaign
Google Ads Conversions
Meta Ads On-FB Leads
Comparison
Google V2 vs V3 Performance
V3 Spend
$2,097.91
46 conversions
V2 Spend
$30.01
3 conversions
New Creatives
New Fall Meta Creatives
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Sin City Diabetics
Get Fast Cash for Strips
Diabetic Supplies 4 Cash
Email Campaign
Dexcom G6 Price Change Email
Social Media Activity